Cash Keywords

AdSense Accelerator Call with Joel Comm

Yesterday, I was a special guest with Joel Comm for a teleconference with his AdSense Code teleseminar participants on the line.  We went over the basics of AdSense Accelerator, and some ideas on how to use it for creating AdSense websites or pages.

I got to answer a few questions from directly from the participants, which is always great for me.  I enjoy talking with people directly, and answering their questions - one reason why I also take the Customer Service e-mails for AdSense Accelerator.  We do our best to personally answer our mail, and it's not always an easy task!

If you want to give a listen, you can download the MP3 of the call here.   To see the AdSense Accelerator demo videos and get more information, go to www.adsensesmarter.com

Stop Using Article Databases and Create Original Content to Expand Your Site Topics -You’ll Make More with AdSense!

Some of us are creating new sites and need a way to fill the site with content – where to begin?  Then others have a site already and it’s doing well with AdSense, but you know it could do MORE, if you could just expand the topics to more pages.

It just seems easier to go to an article database and find whatever you can on a topic and slap it up on your site with AdSense. The problem is 90% of the articles from an article site is CRAP – boring, generic information that barely scratches the surface in 3 paragraphs. Bleh. Plus many of these general topics are lousy for making money with AdSense because the themes need to be more specific to a product or service that someone is spending money to advertise.

If you're looking at expanding your website to include new topics and new categories for AdSense publishing or affiliate marketing, you have to start thinking like a consumer and fill a need or solve a problem. It's easy to just brainstorm new ideas, but if you don't solve what I call an emotional problem or need, the pages you create aren't going to be as effective in making you more money.  Another way to look at it is to take away the reader’s “pain” by providing a simple solution through your content.

Recently, I was asked to take a look at someone's Home Interior and Décor website to help them figure out ways to expand the site topics.  They had 10-20 pages of general articles related to home interior and home design.  The articles had information, but not what someone wanting a home interior problem solved would find interesting or useful. I thought the website had a lot of potential to expand in many directions, however, the owner of the site wasn't thinking enough in depth to create interesting topics.

I use a simple, 3-step process for finding topics to expand my websites by solving the users problems and headaches:

Step 1.  Determine the Users Needs.  In this case, the webmaster needs to think like a homemaker (most likely a woman) and what kind of emotional needs (hassles, pain, inconveniences) they need fixed.  For example, a woman today has a lot of household responsibilities and not a lot of energy to complete the task.  Or they have to clean the

bathtub, and want an easy way to get the soap scum off without strong chemicals or hours of scrubbing.

Step 2.  Think from the perspective of I. "I wish I had more free time." "I wish I could have a clean and beautiful home." "I need some appliances that get the job done faster and quieter." "I want more time to relax."

Step 3.  Meet those “I” needs in step 2.

“Home TV Show Secrets to a Beautiful Interior.” (Need: I wish I had a beautiful home)

“Buy Appliance X and Add 30 Minutes a Day to Your Life.”  (Need: I need some appliances to get the job done faster)

“Hire a Personal Organizer to Organize Your Home for You (Need: I want to relax and enjoy my home)

There are so many different ideas and viewpoints you can take, suddenly you have a ton of options to put on that website and each page can be tightly focused. The tighter the focus, the better you're going to target your user that comes to your site and the more likely they will click on advertising on that page.

Other ideas I came up with for the Home Interiors website:

1. Compare the best vacuum cleaners on the market, their price range, the different models, and what makes each one of them unique and useful for different types of homemakers.

2. Products that help you relax in the evening: New kinds of spas and home saunas and steam showers.

3.  A how-to article on buying and installing new fixtures to give your bath a fresh look.

Service focused sites can use the same technique, too!  I spoke with another webmaster in a very competitive industry – Insurance. Let’s use the three steps to brainstorm new topics.

Step 1. Find the Need.  What are big insurance buyers headaches?

Step 2. Think from the perspective of I: 

1. “How do I pick the best insurance?”
2. “What if I don’t get my insurance claim paid when I need it”
3. “I’m tired of paying higher insurance premiums for nothing."

Step 3. Meet the Need (headache, pain or aggravation gone!)

1. The Right Kind of Life Insurance for Your Family
2. US Insurance Companies Rated Best for Payouts.
3. Decrease Premiums for Your Good Record with These Insurers.

If you look solving someone’s headache and meet that need with good information, you will definitely improve the quality of the content on your website, and find a treasure trove of money making topics.

I know what you are thinking….Where do I get the information I need to fill the topics, and who has time to write all this stuff?  In part two, I will take away the pain of creating new content and finding the information you need to do it, with some ideas on how to do it yourself.

New MSn Adcenter Open Enrollment Monday March 6

Guess Jensense Announced this on Search Engine Watch, but I have heard some good things about MSN AdCenter results - less traffic than Adwords but better conversion rate and some bad things - mainly poor support. More PPC options are a good thing. Don't forget to put a yellow post-it on your monitor to sign up between 9 am - 12 pm Pacific time US.  There's only a 3 hour window, and here's the official info on the AdCenter Blog, too.

New AdSense Arbitrage E-book - Cash Cow Keywords

It's been hard to find time to post in our blog with the AsA Beta going (I'm the Support person), and finishing up my new AdSense Arbitrage Step-by-step Guide called "Cash Cow Keywords."  I started testing AdSense Arbitrage once we opened Cash Keywords and I was already using Steve Juth's Adword Accelerator finding cheap keywords for AdWords.  That was in March 2005, and I am still going strong with my method working for me almost a year later.

The new site is up, and you can grab a sample chapter of the e-book as well. I was also featured in this month's Affiliate Classroom, where you can read a complete AdSense Arbitrage case study I wrote for the February Issue.  I will be writing for them again soon on more AdSense arbitrage topics for the April Affiliate Classroom.

If you are wondering, what is AdSense Arbitrage?  It's basically buying low cost Pay Per Click traffic, and sending the traffic to your webpages with AdSense on them.  Then hopefully the visitors will click on your AdSense ads, which pay MORE than the money you spent on PPC. There are some tricks to making it work without losing a ton of money trying, and my new e-book covers all the topics you need to know to make it work using methods I developed over the last year.

Prior to writing the e-book, I had taught several people what I do for AdSense Arbitrage by e-mail and phone coaching.  Seeing their success using my methods, I decided to write the e-book since this topic has alot of interest in the AdSense Community.   I saw alot of theories and opinions about AdSense Arbitrage being discussed over the last year that have no bearing in real data or facts, or at least they won't talk in detail.  Cash Cow Keywords was written from totally unique and one of a kind information - not regurgitated forum discussions - with alot of details included.  Enjoy!

AdSense Accelerator Beta Closed

We closed the Beta for AdSense Accelerator on February 24th and the new website and paid for app will re-open for March 6th.  The Beta went very well, with over 500 participants (many more testers than we originally planned), and the feedback was a resounding positive. 

We are still fixing several bugs left on the the To Do List and now getting the new site ready.  In the meantime, we are holding off on re-opening the Cash Keywords site until after we launch AdSense Accelerator.   

We added a new tab in the tool with a complete database of the _best_ quality keywords to target in various topics, that will help users who need a starting point. The new site will feature more demo videos to get the most out of AdSense Accelerator, and we will provide a mini-course on how to build do-it-yourself, custom top paying keyword lists.

Top Paying Keyword Tool - Virtual Billion Top Paying Keyword Database Plus UK, AU and CA Data too!

The AdSense Accelerator Beta is open!! Limited beta licenses and only open for 2 weeks. We have waited 6 long months to get it finally out to everyone.  It will take Top Paying Keywords to a new level:

1. Real Time results - no more day old bread - so to speak ;^)  You will have the freshest results.

2. Custom Searches - no more limitations to keywords in someone's week old database - you can search them all yourself - even some obscure niche keywords - Could take awhile.....your imagination is the only limit.

3. Lateral keywords searches

4. Top  8 bids for any keyword phrase (skip those artificially inflated top bid prices on everyone elses reports)

5. KEI metric

6.  Users in the UK, AU and Canada can now get their own local top paying bids in local currency and using localized English from their country's Google data.  YES!

7.  RE-mine keywords to get even more keywords and create bigger lists fast.

8.  You get unlimited full version use for the Beta period

9. New revamped CashKeywords database will be included with the new tool after the Beta.  We are currently working on it with better quality data than before.  This complete CK database will be perfect for getting new ideas, in addition to your own custom searches. 

Sign up here:  www.cashkeywords.com

Coming Soon - AdSense Accelerator - REAL TIME Top Paying Keywords and lots more....

Been so eager to tell everyone about this, but I had to wait to be sure we were really releasing the Beta for AdSense Accelerator ASAP. What is it? It's a new product/tool from Cash Keywords that you will get 2 weeks of free use during the beta!  It is a tool that you can enter a keyword and get real time lateral (related) and refined (any phrase using that exact keyword) top keyword results.  No more comparing top paying keyword sites to see who has the "freshest" data - you will.

You can pick and choose from the lateral/refined results, and then run those keyword phrases for top bids.  Then you can take a keyword from those results and run it back through the tool for even more options.  When you have a nice custom top paying keyword list you can save it to your computer.  You can find hundreds of new keywords in literally minutes. 

We have added KEI and a quality score to the SEO data we have had in the past in Cash Keywords' reports. Plus we will support UK, Canada and Australian TPK results and data specific to your country. No more relying on USA-centric data that just isn't the same.

What's the best feature though is you will be able to see not only the #1 top keyword bid, but the top 8 position bids for any given keyword. This is an eye opener!  Some keywords have a very high top bid, but those bids drop off in AdWord ad positions 2 and lower. Rather than wasting time building pages or sites based on some artificially high top paying bid keyword, you will see the lower bids and know if the bids stay at a consistent level. 

Forget Top Paying Keyword databases claiming hundreds of thousands or even millions of keywords. This tool is like having a virtual billion keyword database, and we will be limiting the beta testers. If you aren't on our mailing list, sign up for something - the free report or newsletter.  Then when we open the doors, you'll get the e-mail announcing the beta.  Oh, and don't wait until later in the week to try the AdSense Accelerator beta.   I recommend signing up right away, so you get a shot at trying it free.

I'll announce the opening here as soon as I know....

Affiliate Summit 2006 - Part 2

I have more connections I made while attending the Affiliate Summit - really what makes attending a conference worthwhile (I think for a _seminar_ the content is just as important or more so).

I talked with Debra Rabin from American Life Direct. I do promote a small amount of life insurance and Debra followed up with me after the conference - she was fast and the very first e-mail contact I received after getting home (you go girl!). American Life Direct has an attractive landing page with only 3 questions and an e-mail required to count as a lead. Their offer is appealing to the consumer as an easy-to-qualify for life insurance plan that they can literally fill out, qualify for and print out the paperwork in 10 minutes!

I have to admit I gravitated to other women at the conference. I found I got the best response and communication from other women, although we must've comprised maybe 15-20% of the attendees. Many of the women were there for Affiliate Merchants (programs), so I bet the number of women affiliates (webmasters) were a much lower percentage.   Think we should all band together as "Women on the Net" and create our own "old girl" network.

I missed Tuesday as I had to check out early due to floor maintainence, but that was fine. I knew I had met quite a few people and that some of the new connections would lead to some long term projects, so I was ready to head back.  On the way home though, I sat next to a gal that was reading Revenue Magazine. I asked her if she had attended the conference and she had. It was Amanda Rosauer, Marketing Manager from Real Networks' Real Arcade Games division.  Very cute and very nice gal. 

She was promoting Real Arcade Game Pass for affiliates and said their target market is, surprise, women ages 30-45! I definitely fall into (and know) that demographic - and I am a total sucker for games like Bejeweled.  We talked for quite awhile, and I mentioned, you know, we have a Rosauer's grocery store in my town....And she said,"Oh, that's my husband's family."  Small world in the Northwest.  His family started the chain, but sold it to the employees. 

From everyone I met, I can say I have 2 new articles being published - Look for a case study I wrote for Affliate Classroom published by the end of January -  1 new promo, and some promising affiliate deals I can take advantage of with a real person to talk to and get the best results! 

Affiliate Summit Revew Part 1

I appeared at the Affiliate Summit Sunday and Monday of the total 4 day event. First of all I'd like to thank Joel Comm who made it possible for me to attend - Really, thanks Joel!  I got to meet him in person for the first time, and he's a genuinely nice guy.  I went to Joel's special AdSense Workshop Sunday and I estimate there were around 75 in attendence.  The session went well and although I consider myself a fairly knowledgeable AdSense publisher, I heard some interesting things and the interaction of audience questions and Joel's insight made for a more useful session than others I attended :^)

Sunday night I went to the Speed Networking event - my list of 8 people to meet in hand. I got to meet with 6 out of 8 - not bad since a number of people had 50% no shows.   Most of the people I met with I had requested to meet with them, either because I use their product, or hoped to hear more about what they offered that I may want to tap into as either an affiliate or to our Cash Keywords users.

Here's who I met:

Magdalena Giacone - Loved her! They lost her meeting list so she was meeting anyone she could.  She had a neat giveaway of a paper cone with her card, 2 free pints of ice cream coupons (Who doesn't like that?), all wrapped in cellophane.  Magda is Affiliate Marketing Associate for IMarketing LTD.

Susan Milligan - Co-founder of Basic Templates.com. She also wrote about her experiences at Aff Summit. I have bought their templates in the past and they are really clean, with external CSS files and designed with interchangeable graphics. I love that it's easy for a design challenged person like me and the prices can't be beat.  Susan was very nice and genuinely glad to meet a customer in kind of an unexpected place. 

Samantha Hensch - Wow! What a bubbly lady! She certainly got alot of info about Digital River in a short 5-8 minutes of meeting.  Samantha is strategic marketing manager, and while I am already a Digital River Affiliate - not doing anything with it - and she made me rethink that I need to look at them more seriously.

Ankush Nayar and Anik Singal - AffiliateClassroom.com - I was really wanting to meet these guys and that's why I scheduled both of them. Anik and I had a shorter amount of time to talk, but Ankush and I had longer. I actually got a call back today from Ankush, so look for an article from me or some other CK related content/ads in Affiliate Classroom Magazine this spring!   They have been publishing a beautiful online magazine - FREE -  since 2004 and it coming from the perspective of the affiliate webmaster, so make sure to take a look.

Noreen Thurston - Godaddy.com's Affiliate Manager.  I am a longtime Godaddy customer and I wanted to hear if they had anything new that I should know about. Noreen and Mary Diers, the Advertising Manager, were alot of fun and obviously serious about communicating with their affiliates. They are the kind of affiliate managers I like to work with.  We ate at the luncheon the next day, laughed alot, and all I can say is "Girls Rule!"  If the "Godaddy Girls" aren't at my next conference, I will be very disappointed.

Clark Stephens - Overstock.com's Affiliate program manager.  I wanted to meet Clark out of curiosity because I enjoy sneaking a peek at Woot.com and I knew there is a connection with Woot and Overstock (he explained all that).  Also as I look at products and profitable keywords from a top paying keyword standpoint, Overstock has a tremendous variety of goods and at very competitive pricing.  If you mix AdSense and Affiliate links on the same page, Overstock probably has a  retail product to match your topic. Not sure if Clark could see where I was going with a connection between what I do at Cash Keywords and Overstock, but I see one and will get some ideas out to him. 

Day one and speed networking ended at 10:20 pm, and left alot of East Coast attendees yawning (it was 12:20 am there), but overall a good start for many of us. I can tell you the contacts I made just at the speed networking event will lead to some long term relationships for sure.

Webmasterradio's Good Karma Show with Cash Keywords Overview

The last 10 days have been an exhausting whirlwind, although an enjoyable one.  I appeared on fellow TW member, Greg Niland's Good Karma show on Jan 5th. Just click on the listen now link for the show.  A couple unexpected things happened. First, I was expecting to be the only person on the show, but instead was in the (good) company of Wordtracker.  Can't say we are as esteemed as Wordtracker, but we certainly aspire to be as reputable and around for the long haul as they have been in our community.

Secondly, we did have some feedback/technical issues and the format was changed, so I appeared in the second half of the show. Originally I was going to answer questions about keywords together with Ken from Worktracker, and ended up just talking about Cash Keywords. That was fine and I hope informative for the listeners.

We went over some ideas on how to use top paying keyword lists, and I let listeners know we have some new products coming out AND it's still online, a page with a free 1,000 result Internet Marketing Cash Keyword Report.  You can get one, too, but I won't be keeping the offer up permanently.  I expect to do more podcasts in the future, and I just need to get comfortable with a new and interesting online format that goes well with other online content.