Affiliate Summit Revew Part 1

I appeared at the Affiliate Summit Sunday and Monday of the total 4 day event. First of all I'd like to thank Joel Comm who made it possible for me to attend - Really, thanks Joel!  I got to meet him in person for the first time, and he's a genuinely nice guy.  I went to Joel's special AdSense Workshop Sunday and I estimate there were around 75 in attendence.  The session went well and although I consider myself a fairly knowledgeable AdSense publisher, I heard some interesting things and the interaction of audience questions and Joel's insight made for a more useful session than others I attended :^)

Sunday night I went to the Speed Networking event - my list of 8 people to meet in hand. I got to meet with 6 out of 8 - not bad since a number of people had 50% no shows.   Most of the people I met with I had requested to meet with them, either because I use their product, or hoped to hear more about what they offered that I may want to tap into as either an affiliate or to our Cash Keywords users.

Here's who I met:

Magdalena Giacone - Loved her! They lost her meeting list so she was meeting anyone she could.  She had a neat giveaway of a paper cone with her card, 2 free pints of ice cream coupons (Who doesn't like that?), all wrapped in cellophane.  Magda is Affiliate Marketing Associate for IMarketing LTD.

Susan Milligan - Co-founder of Basic Templates.com. She also wrote about her experiences at Aff Summit. I have bought their templates in the past and they are really clean, with external CSS files and designed with interchangeable graphics. I love that it's easy for a design challenged person like me and the prices can't be beat.  Susan was very nice and genuinely glad to meet a customer in kind of an unexpected place. 

Samantha Hensch - Wow! What a bubbly lady! She certainly got alot of info about Digital River in a short 5-8 minutes of meeting.  Samantha is strategic marketing manager, and while I am already a Digital River Affiliate - not doing anything with it - and she made me rethink that I need to look at them more seriously.

Ankush Nayar and Anik Singal - AffiliateClassroom.com - I was really wanting to meet these guys and that's why I scheduled both of them. Anik and I had a shorter amount of time to talk, but Ankush and I had longer. I actually got a call back today from Ankush, so look for an article from me or some other CK related content/ads in Affiliate Classroom Magazine this spring!   They have been publishing a beautiful online magazine - FREE -  since 2004 and it coming from the perspective of the affiliate webmaster, so make sure to take a look.

Noreen Thurston - Godaddy.com's Affiliate Manager.  I am a longtime Godaddy customer and I wanted to hear if they had anything new that I should know about. Noreen and Mary Diers, the Advertising Manager, were alot of fun and obviously serious about communicating with their affiliates. They are the kind of affiliate managers I like to work with.  We ate at the luncheon the next day, laughed alot, and all I can say is "Girls Rule!"  If the "Godaddy Girls" aren't at my next conference, I will be very disappointed.

Clark Stephens - Overstock.com's Affiliate program manager.  I wanted to meet Clark out of curiosity because I enjoy sneaking a peek at Woot.com and I knew there is a connection with Woot and Overstock (he explained all that).  Also as I look at products and profitable keywords from a top paying keyword standpoint, Overstock has a tremendous variety of goods and at very competitive pricing.  If you mix AdSense and Affiliate links on the same page, Overstock probably has a  retail product to match your topic. Not sure if Clark could see where I was going with a connection between what I do at Cash Keywords and Overstock, but I see one and will get some ideas out to him. 

Day one and speed networking ended at 10:20 pm, and left alot of East Coast attendees yawning (it was 12:20 am there), but overall a good start for many of us. I can tell you the contacts I made just at the speed networking event will lead to some long term relationships for sure.

Comments

[Snapster]

so what connection exists between overstock and woot?

[Jimbo]

Curious about that as well - what is the relationship between Overstock and Woot?

[Roxanne]

I am not sure where I had this info on a connection between Woot.com and Overstock, since it was some months ago. But I did a search and this article on AuctionBytes.com says that Woot.com is an Overstock Affiliate.

http://www.auctionbytes.com/cab/abn/y04/m12/i13/s03

AND as Clark told me, the parent company to Woot is Synapse Micro and they supply products to Overstock and other online retailers. If I remember right, Clark said Woot has certain products that weren't selling at a level they wanted, and they approached Overstock about this idea of Woot.com and originally tried it our as a test to sell these "leftover" items.

Now what the details of the connection to Overstock and the items on Woot.com I don't know. Originally, I suspected that Woot was an affiliate of Overstock that worked out a special deal to promote products, and operating as a Super Affiliate. It's obviously a different relationship.

[nvjlkfn]

Good morning!


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