I have more connections I made while attending the Affiliate Summit - really what makes attending a conference worthwhile (I think for a _seminar_ the content is just as important or more so).
I talked with Debra Rabin from American Life Direct. I do promote a small amount of life insurance and Debra followed up with me after the conference - she was fast and the very first e-mail contact I received after getting home (you go girl!). American Life Direct has an attractive landing page with only 3 questions and an e-mail required to count as a lead. Their offer is appealing to the consumer as an easy-to-qualify for life insurance plan that they can literally fill out, qualify for and print out the paperwork in 10 minutes!
I have to admit I gravitated to other women at the conference. I found I got the best response and communication from other women, although we must've comprised maybe 15-20% of the attendees. Many of the women were there for Affiliate Merchants (programs), so I bet the number of women affiliates (webmasters) were a much lower percentage. Think we should all band together as "Women on the Net" and create our own "old girl" network.
I missed Tuesday as I had to check out early due to floor maintainence, but that was fine. I knew I had met quite a few people and that some of the new connections would lead to some long term projects, so I was ready to head back. On the way home though, I sat next to a gal that was reading Revenue Magazine. I asked her if she had attended the conference and she had. It was Amanda Rosauer, Marketing Manager from Real Networks' Real Arcade Games division. Very cute and very nice gal.
She was promoting Real Arcade Game Pass for affiliates and said their target market is, surprise, women ages 30-45! I definitely fall into (and know) that demographic - and I am a total sucker for games like Bejeweled. We talked for quite awhile, and I mentioned, you know, we have a Rosauer's grocery store in my town....And she said,"Oh, that's my husband's family." Small world in the Northwest. His family started the chain, but sold it to the employees.
From everyone I met, I can say I have 2 new articles being published - Look for a case study I wrote for Affliate Classroom published by the end of January - 1 new promo, and some promising affiliate deals I can take advantage of with a real person to talk to and get the best results!
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